"Kto kruche Rogova?" is an entertaining show on the STS Love channel dedicated to the topic of fashion. Each of us dreams of looking cool, but not everyone can independently put together a wardrobe. Fortunately, there are styling professionals ready to create looks for any occasion in no time. The most famous of them is the incomparable Alexander Rogov, the creator of countless fashion shows on Russian television. The king of the fashion industry, who has worked with the biggest stars of Russia, will compete in a battle against aspiring stylists, each of whom intends to prove that they are cooler than Rogov.