The comedy series "Pro eto samoe" tells the story of a young sexologist's challenging professional journey in a remote Russian settlement. Mitya was sent to study at the medical faculty in St. Petersburg, so to speak, the pride of the village. His return to work at the local hospital was eagerly awaited by all the neighboring grandmothers. However, the aspiring doctor shocked his family and neighbors with his unusual specialization: instead of becoming a surgeon or a dentist, he became a psychologist specializing in intimate matters... and came back to break the outdated taboos of his hometown.